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Greening
Timberland is Wanderlust's official greening partner for 2012. Working together with Timberland's Earthkeepers -- a corps of dedicated greening volunteers -- Wanderlust will expand on our commitment to make Wanderlust the most socially and environmentally conscious event of its kind.
Timberland has a longstanding commitment to environmental stewardship. Their Earthkeeper line of footwear, which is manufactured from materials such as recycled PET bottles and natural materials like organic cotton, represents their commitment to minimizing the environmental impact of their products. Wanderlust is thrilled to have Timberland's support in 2012. We've also brought ZeroHero back for the second straight season, and we will make substantial progress towards our goal of making Wanderlust a zero impact event. With improvements in our waste reduction process, biodiesel sourcing and distribution, use of sustainable food and beverage products, and carbon offsetting, 2012 promises to be the greenest year in Wanderlust history. Please check out the info below to learn more about our green initiative.
Waste Reduction
We’ve teamed up with Timberland to set up a streamlined program to process landfill trash, recycling, and biodegradable (compostable) materials, such as food, paper products, and bio-plastics, at our festival. This system typically reduces trash to the landfill by 80% to 90%. Wanderlust will provide waste stations for festival goers and supply staff there to explain their proper usage and function. Wanderlust will also arrange for separate dumpsters and hauling for recycling, compost and trash.
Sustainable Food & Beverage Products
Wanderlust has committed to an unparalleled sustainable food and beverage program. On the food side, we are sourcing from local vendors wherever possible. We've also introduced an on-site farmer's market featuring locally-grown and prepared foods. Where local options are not available, we're purchasing only organic, sustainably farmed foods.
Equally important, the products (primarily utensils, cups, plates and other food-service ware) that Wanderlust uses are all sustainable. Products made of Styrofoam and non-recyclable plastics (such as white picnic cutlery) have been banned at the event to avoid contamination and reach our zero-waste goal. We are providing water filling stations throughout the festival to reduce bottled water waste. Our commitment is shared not just by producers and organizers, but also by our vendors, who will also participate in our environmental program.
BIO-DIESEL SOURCING & DISTRIBUTION
Wanderlust's site, Copper Mountain, is extremely progressive from an environmental perspective. Copper's recent environmental initiatives include a compost pilot program, solar power at the Transportation Center, running a vehicle on waste vegetable oil from our restaurants, and significant energy savings. Click here to read Copper Mountain’s entire report and see ways you can get Involved in helping Copper protect the environment.
WANDERBUS
In our continuing effort to make Wanderlust the most environmentally conscious event of its kind, we have teamed up with Timberland to offer the Wanderbus. The Wanderbus is an eco-friendly option, providing festival-goers with bio-diesel bus transport between Wanderlust and major cities nearby. This is a great way to interact with fellow Wanderlusters while reducing our impact on the environment.
Carbon Offsets
Along with Timberland, we've partnered with ZeroHero to offset all emissions generated at the event. In addition, we're offering ticketholders the option of contributing up to $6 to offset their transportation-related carbon emissions while traveling to and from the festival. 100% of this revenue will be paid to our carbon-offset partner, Green Mountain Energy.
MESSAGING
Wanderlust will train at least fifty volunteers to be part of an on-site Green Team provided by Timberland. The Timberland Earthkeepers Green Team will be stationed at waste reclamation stations to explain the proper separation and disposal of compostable materials, recyclables, and waste. We will also operate an information booth detailing the festival's environmental commitments.
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